What the flugelbinder?
We are on a mission to
liberate creativity
To give businesses the tools to think differently, untangle creative knots and get unique ideas flowing.
Whatever your creative conundrum, we can help
Be it your next big idea, your plan for next year, an ideas invigoration session or throw us any knotty problems and we will use our creative magic to untie them.
Get in touch, let's hatch a plan
What the flugelbinder?
Remember the movie ‘Cocktail’ with Tom Cruise?
Well, there’s a scene where they’re talking about ideas that made people millionaires, like the guy who invented the "flugelbinder", that helps your shoelaces thread easily through the holes.
Well, that's where our name came from.
Our mission is to help businesses of every shape and size to untie their creativity and find their own ‘flugelbinders’.
Introducing Caroline & Fiona
Caroline began her career at Red Bull, where she worked for 9 years and met Fiona. Together they were a part of something extraordinary in a rapidly growing business where anything was possible.
On leaving Red Bull, Caroline joined a start-up business where she spent 10 years helping some of the biggest brands in the world to get the best out of their people, discovering their brand purpose, vision and values and engaging their employees in a culture of innovation.
Her ability to run creative sessions and events to any scale and to untie people’s creativity, but then link their ideas back to clear, actionable plans is a strength that has led to some fabulous flugelbinders over the years!
Fiona spent eight years at Red Bull, where she became Head of Brand in Red Bull's most transformative times. She went on to be Head of Brand first at Barclaycard and then Nokia, bringing that same flair for growing brands and building fame and transformation.
Passionate about innovation, Fiona then moved into the start-up space where she has spent the past six years consulting, helping founders to bring their ideas to life and established brands to tackle tricky problems.
Fiona's mix of large corporate experience, guiding brands internationally, combined with agile digitally focused start-up experience, gives her a unique set of skills to support various businesses in untying the knots and unleashing creativity.
